Thursday 7 June 2012

Career Goals and Target Setting

Career Goals and Targets

Madina Tshibola as an artist

Short term goals (12 months)

  • Perform at a minimum of 6 events this summer (2012)
  • Organise and manage two of my own concerts this summer 2012. Hopefully one for July and another for August 2012.
  • To have an artist manger by December 2012 in time for the album release in March 2013
  • Record my second album between June 2012 to February 2013 for release in March 2013

Long term goals (1-5 years)

  • Ensure that I have at least two gigs every month 
  • Start motivating young women to believe in their God given talents and abilities

Product development and Merchandising

Short term goals (12 months)

  • Develop and design a range of inspirational and motivational messages by September 2012 (refer to design practices module hand book for more detail on design process)
  • Test product along side CD's at gigs in September to October 2012
  • Launch product by mid October in time for Christmas sales 2012
  • Donate 10% of profits to sponsor children around the world 2012. Start with one child and move up from there

Long term goals (1-5 years)

  • Continue to develop the inspirational and motivational messages on tops, cups, fridge magnets, bedding, wall art etc. At this stage, I have no real understanding of the time each product will take to develop and produce. I will revisit this after the first product has been produced.
  • Continue selling the merchandise along side the CD's but also open and online shop on my artist website by March 2013 in time for the new album launch.
  • Set up a charity to help children in need all around the world by June 2014

Fashion Line

Short term goals (12 months)

  • Buy a sketch book for fashion sketches - June 2012. Incorporate previous designs in sketch book.
  • Continue designing as and when with a focus to make this happen
  • Research different styles and business requirements as and when

Long term goals (1-5 years)

  • Continue to develop the ideas and concepts for the business

Glorious Touch

Short term goals (12 months)

  • Deliberately not focusing on Glorious Touch, however, I will still provide the same graphic design and event management services as a freelancer (Madina Tshibola). 
  • Continued personal and business development through business training and personal development seminars. 

Long term goals (1-5 years)

Develop a new brand which will become the umbrella brand for any business I will run or manage. Hope to develop the new brand by August 2013.


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